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  Cultivating an ethical flower trade
  Called FFP - Fair Flowers and Plants - it will be introduced first in Europe, but aims to become a global system.
The details are reported in the BBC World Service programme Earth Files.
Environmental and social campaigners say it will help to eliminate abuses in the
global flower industry, such as overuse of pesticides, child labour, and discrimination
.
 
   
  Industry codes
  The flower industry has received some unwelcome publicity in recent years, as activists have raised these issues in the West.
As a result, there has been an explosion in codes of practice for growers and exporters
The Kenya Flower Council, or KFC, the principal trade body for growers in Kenya, has one such code. The council's chair, Erasmus Mureithi, told Earth Files what farms must do if they want to join
   
  Flower power
  Other codes of practice are international, the best known being the Dutch MPS (Milieu Programma Sierteelt).
And in the UK, many supermarkets now buy directly from growers, and demand adherence to yet more sets of ethical standards.
Because of this plethora of codes, some farms may subscribe to three, four, or even more different sets of standards, which growers say is confusing and wasteful.

 
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